Kamala’s New Plan To Win Over Swing-State Voters

The Trump campaign is launching a targeted initiative to engage “hard-to-reach, low-propensity voters” who have previously shown interest in supporting the Republican candidate but have been inconsistent in voting. This new strategy aims to galvanize these potential supporters to become more reliable voters in the upcoming general election.

According to campaign materials shared with Axios, the Trump team is focusing on voters who have attended rallies but haven’t always made it to the polls. The approach involves a hands-on effort from volunteers who are tasked with reaching out to these specific voters. Each volunteer is initially provided with a list of 25 names, with the expectation that they will personally visit at least 10 of them. To encourage their efforts, volunteers receive rewards such as Trump merchandise and priority access to rallies. As their engagement deepens, they become eligible for more significant rewards, including an exclusive “thank you party” for the most dedicated volunteers.

In addition to these efforts, external groups like Turning Point Action, led by Charlie Kirk, are partnering with the Trump campaign to boost outreach. They are also collaborating with the Early Vote Action group to register new voters at various events, including Trump rallies and gun shows.

Previously, the Trump campaign focused on recruiting over 100,000 poll watchers to safeguard votes, a move linked to the former president’s ongoing claims about election integrity. In contrast, President Joe Biden and Vice President Kamala Harris enjoyed the advantages of incumbency and a streamlined primary season, which helped them gain an early edge in organizing and mobilizing volunteers.

As of now, the Trump campaign reports having around 27,000 volunteers, though this is still short compared to the 60,000 volunteers claimed by Harris’s campaign in Pennsylvania alone. The Biden-Harris campaign has also established 312 coordinated campaign offices and more than 2,000 staff members across crucial battleground states, including Republican strongholds.

In terms of fundraising, Trump and the RNC are trailing the Democratic counterparts. In August, Harris’s campaign raised $361 million, significantly surpassing the $130 million raised by Trump’s team. The previous month, Harris’s record-setting $310 million dwarfed the roughly $139 million raised by the GOP, highlighting a notable disparity in campaign resources.