How Trump Won Over Latinos
President Donald Trump saw a massive increase in support from Latino voters in the 2024 election, according to new findings from the Pew Research Center. And according to CPAC Chairman Matt Schlapp, the reason is simple: Latino Americans are drawn to faith, family, and freedom—principles Trump has never compromised on.
Trump’s Latino Support Skyrocketed: The Numbers Don’t Lie
The Pew analysis reveals that Trump won 48% of the Hispanic vote in 2024, while Vice President Kamala Harris took 51%. Compare that to 2020, when Trump only received 36%, and Joe Biden dominated with 61%. That’s a 22-point swing toward Trump—a seismic shift that’s sending shockwaves through political circles.
“This Wasn’t Pandering—It Was Real,” Says CPAC’s Matt Schlapp
During an interview on Newsmax’s The Count, Schlapp emphasized that Trump’s appeal to Latino voters wasn’t about identity politics or surface-level promises.
“We didn’t just reach out—we actually agree on the issues,” Schlapp said. “Faith in God, the importance of family, the value of hard work—these aren’t partisan talking points. They’re the backbone of America.”
As CPAC hosted its first-ever Latino conference in Miami, the message was clear: Latino voters are rejecting the radical left’s agenda and embracing conservative American values.
Latinos Know What Communism Looks Like—And They’re Warning America
Many Hispanic voters fled nations like Cuba and Venezuela to escape socialism and government oppression. And today, they’re alarmed by the Democratic Party’s embrace of socialist policies.
“They hate what they’re seeing from the far-left,” Schlapp said. “They came to America for freedom—and they see President Trump as the one leader who stands up against tyranny.”
Trump Sends a Clear Message to Iran—and America’s Enemies Are Watching
Schlapp also praised Trump’s bold stance on foreign policy, particularly his tough talk on Iran.
“Iran will never get a nuclear weapon—not on President Trump’s watch,” Schlapp declared. “Despots around the world are quaking when Trump speaks. He doesn’t bluff. He acts.”
Trump’s America First approach doesn’t mean endless wars—it means strength through clarity, something Schlapp says our allies respect and our enemies fear.
Bottom Line: Trump Is the Conservative Leader Latino Families Are Rallying Behind
From border security and religious freedom to school choice and economic opportunity, President Trump’s policies continue to resonate with Latino families across the country. It’s not about race—it’s about shared values, patriotism, and preserving the American dream.
