Trump Doubles Down On Affordability
President Trump is preparing to deliver a major economic speech at the McDonald’s Impact Summit in Washington on Monday, sharpening his message on affordability, lower taxes, and putting more money back into Americans’ pockets. The address is expected to become one of the administration’s strongest counterattacks against the lingering financial strain many families still feel after the Biden years.
A White House official confirmed that Trump will highlight key tax relief measures in his One Big Beautiful Bill Act, including:
- Tax cuts on tips
- Tax relief for overtime pay
- New income exemptions for senior citizens
These proposals are designed to immediately help working families, retirees, and millions of Americans living on fixed incomes.
“The Biden administration created the affordability crisis. President Trump is going to end it and restore true economic prosperity,” a White House official said.
Trump to Emphasize Value, Lower Prices, and Consumer Relief
Officials say Trump will stress how important it is for American companies and franchise owners to work with the administration to bring down prices, expand value options, and stabilize everyday costs for consumers.
Axios first reported details of Trump’s upcoming address.
Affordability Dominates as the 2025 Elections Approach
Trump’s renewed focus comes as Republicans prepare their economic message for the 2025 midterm elections. Affordability was a winning issue during Trump’s 2024 presidential campaign, and the administration is now pushing to strengthen that momentum nationally.
Democrats have tried to craft their own “affordability message,” but many voters—especially seniors and middle-class families—continue to feel the painful cost increases that began under Biden.
Inflation Still Reflects Biden-Era Damage
Despite media spin, the consumer price index rose 3% over the 12 months ending in September—the exact same inflation rate Trump inherited when he took office, showing how persistent Biden-era inflation has been for American households.
While Biden insisted that inflation was “transitory,” seniors and families on fixed incomes faced higher grocery bills, rising energy costs, and shrinking savings.
Trump Tests New Solutions to Strengthen Families’ Buying Power
Determined to ease the pressure, Trump has begun unveiling several new ideas:
- A 50-year mortgage option to help reduce monthly housing payments
- A sweeping executive order cutting tariffs to lower prices on essential goods and bring down grocery costs
These moves signal a major push to restore the everyday affordability that slipped away during the previous administration.
The Message Going Into 2025 Is Clear
President Trump is positioning himself as the leader who will finally fix the affordability crisis, rebuild middle-class stability, and return to the strong economic footing Americans enjoyed before Biden-era inflation took hold.
