Kamala should just stop now before things get worse.
Former Vice President Kamala Harris attempted to step back into the national spotlight this week, but her latest online move quickly unraveled and sparked widespread ridicule across social media.
On Thursday, Harris quietly relaunched a social media account tied to her failed 2024 presidential campaign, rebranding it as a so-called “Gen-Z led progressive content hub.” The account initially adopted the handle @headquarters_67, a decision that almost immediately triggered backlash and mockery online.
The newly branded “HQ” account debuted with a promotional video welcoming users to what it described as a fresh digital platform aimed at younger audiences. However, critics were quick to point out that the “67” reference appeared to rely on an internet meme that many users now consider outdated — raising questions about whether the effort was already out of touch.
Within hours of the relaunch, the account quietly changed its handle again, this time switching to @headquarters68_, further fueling speculation that the original branding choice had backfired badly.
Fox News Digital reached out to Harris’ office to ask whether the original handle was intentionally tied to the viral meme and whether the change was prompted by online criticism. As of publication, no response had been received.
In the video announcing the rebrand, Harris described the platform as a place for followers to stay updated on political developments and engage with what she called “courageous leaders,” including elected officials, community organizers, faith leaders, and young activists. She encouraged supporters to remain engaged and suggested the platform would play a growing role going forward.
Instead of generating excitement, the rollout was met with skepticism and ridicule — particularly from conservative commentators — who argued the rebrand felt forced, overly scripted, and disconnected from everyday voters. Several critics joked that the attempt to appear trendy only highlighted longstanding concerns about Harris’ political image.
One journalist noted that even younger audiences reportedly view the “67” meme as tired and unoriginal, while conservative voices across social media mocked the rollout as another example of political branding gone wrong. The Republican Jewish Coalition joined the criticism, sarcastically urging Harris to pursue another run.
Notably, concerns about the strategy were not limited to Republicans. Some Democratic operatives openly questioned the effectiveness of the approach. After the official GOP social media account reposted Harris’ video with a simple thumbs-up emoji, the “HQ” account responded with a middle-finger emoji — a move that raised eyebrows on both sides of the aisle.
Former Biden campaign policy director Stefanie Feldman publicly questioned whether the exchange would help Democrats persuade undecided voters or motivate turnout. Democratic strategist Matt Corridoni echoed that sentiment, warning that the desire to appear “cool” online has led some candidates to abandon professionalism and authenticity.
For many observers, the episode reinforced familiar criticisms surrounding Harris’ political style — an emphasis on messaging and image that often struggles to resonate with voters. What was framed as a digital comeback instead became another example of how quickly political rebrands can collapse under public scrutiny.
